SNIPES
SNIPES
Designing a wallet for loyalty, payments, and repeat use
Designing a wallet for loyalty, payments, and repeat use
Introduction: Designing a Scalable White-Labeled Loyalty Platform
Introduction: Designing a Scalable White-Labeled Loyalty Platform
SNIPES partnered with Accrue to reimagine how customers earn rewards and access exclusive drops through a unified wallet experience. Together, we built a rewards-first purchase flow that turns everyday shopping into instant value. Our goal was to unify deposits, in-store purchases, and drive engagment into a single mobile experience.
As a Product Designer working alongside Accrue, I led end-to-end design across the SNIPES mobile wallet, from loading cash and checkout to loyalty mechanics. I collaborated closely with product, engineering, and stakeholders to ship scalable patterns that could support high-volume retail while preserving SNIPES’ brand voice. My work focused on simplifying complex payment flows, designing reusable systems, and creating intuitive experiences that drive engagement at scale.
Check Out SNIPESSpotting Hurdles
Spotting Hurdles
Designing the SNIPES wallet with Accrue quickly showed that this was more than a loyalty challenge, it was a scalability challenge. Customers expected fast checkout, fun rewards, and seamless access offers, while the platform also needed to support multiple brands with different workflows and business needs.
Working closely with product and engineering, I identified key friction points across apps. Through interviews, flow audits, and competitive analysis, we uncovered where users dropped off and where complexity slowed users down.
Designing the SNIPES wallet with Accrue quickly showed that this was more than a loyalty challenge, it was a scalability challenge. Customers expected fast checkout, fun rewards, and seamless access offers, while the platform also needed to support multiple brands with different workflows and business needs.
Working closely with product and engineering, I identified key friction points across apps. Through interviews, flow audits, and competitive analysis, we uncovered
Brand Customization
SNIPES required a tailored wallet experience that balanced rewards, exclusive offers, and in-store purchases while staying true to their brand. I designed flexible UI patterns that surfaced promotional offers and sneaker drops in ways that felt native to SNIPES without fragmenting the core experience.
Brand Customization
SNIPES required a tailored wallet experience that balanced rewards, exclusive offers, and in-store purchases while staying true to their brand. I designed flexible UI patterns that surfaced promotional offers and sneaker drops in ways that felt native to SNIPES without fragmenting the core experience.
Retail Integration
Supporting both online and in-store flows introduced complexity around loading cash, checkout, and fulfillment. I partnered with engineering to streamline these journeys, ensuring deposits, purchases, and pickups felt seamless across channels.
Retail Integration
Supporting both online and in-store flows introduced complexity around loading cash, checkout, and fulfillment. I partnered with engineering to streamline these journeys, ensuring deposits, purchases, and pickups felt seamless across channels.
Built to Scale
While optimizing for SNIPES, every decision also needed to support future merchants. I focused on reusable components and adaptable layouts that could scale beyond a single brand without sacrificing usability or consistency.
Built to Scale
While optimizing for SNIPES, every decision also needed to support future merchants. I focused on reusable components and adaptable layouts that could scale beyond a single brand without sacrificing usability or consistency.
🎨
We need our branding to feel native in the app—not bolted on.
🎁
Rewards should reflect what our shoppers actually care about.
💡
We need flexibility to run our own promos and spotlight products.
🔁
Loyalty has to drive repeat visits, not just one-time purchases.
🧩
Let us control which features appear for our customers.
🏷
Match the language and actions to how our stores operate.
⏳
The system doesn’t load fast enough.
📋
The admin settings are a nightmare.
📄
Creating quotes are a nightmare
❌
Data in one tab never matches another.
🛞
There never seems to be the right amount of inventory
😮💨
🖥️
I have three tabs open just to check stock.
🏋️
Even basic tasks are harder than they should be.
It takes forever to load anything.
⏱️
❄️
Pages keep crashing or freezing.
📲
It’s impossible to use on my phone.
📼
It looks like something from 2006.
🤕
📚
The menus and layout are overwhelming.
🎨
We need our branding to feel native in the app—not bolted on.
🎁
Rewards should reflect what our shoppers actually care about.
💡
We need flexibility to run our own promos and spotlight products.
🔁
Loyalty has to drive repeat visits, not just one-time purchases.
🧩
Let us control which features appear for our customers.
🏷
Match the language and actions to how our stores operate.
⏳
The system doesn’t load fast enough.
📋
The admin settings are a nightmare.
📄
Creating quotes are a nightmare
❌
Data in one tab never matches another.
🛞
There never seems to be the right amount of inventory
😮💨
🖥️
I have three tabs open just to check stock.
🏋️
Even basic tasks are harder than they should be.
It takes forever to load anything.
⏱️
❄️
Pages keep crashing or freezing.
📲
It’s impossible to use on my phone.
📼
It looks like something from 2006.
🤕
📚
The menus and layout are overwhelming.
🎨
We need our branding to feel native in the app—not bolted on.
🎁
Rewards should reflect what our shoppers actually care about.
💡
We need flexibility to run our own promos and spotlight products.
🔁
Loyalty has to drive repeat visits, not just one-time purchases.
🧩
Let us control which features appear for our customers.
🏷
Match the language and actions to how our stores operate.
⏳
The system doesn’t load fast enough.
📋
The admin settings are a nightmare.
📄
Creating quotes are a nightmare
❌
Data in one tab never matches another.
🛞
There never seems to be the right amount of inventory
😮💨
🖥️
I have three tabs open just to check stock.
🏋️
Even basic tasks are harder than they should be.
It takes forever to load anything.
⏱️
❄️
Pages keep crashing or freezing.
📲
It’s impossible to use on my phone.
📼
It looks like something from 2006.
🤕
📚
The menus and layout are overwhelming.
Starting with Consistency
Accrue operates as a fully white-labeled platform, meaning every merchant controls branding, rewards, and customer flows while sharing the same wallet infrastructure. I designed configurable funding, checkout, and Reserve Access experiences that could flex for SNIPES sneaker drops, Westside Market grocery coupons, and Finalsite student needs without breaking consistency.
By building modular components and reusable UX patterns, I made it possible for each brand to customize visuals, copy, and incentives while preserving a familiar experience for users. This reduced engineering rework, sped up merchant launches, and allowed product improvements to scale across every partner.
Accrue operates as a fully white-labeled platform, meaning every merchant controls branding, rewards, and customer flows while sharing the same wallet infrastructure. I designed configurable funding, checkout, and Reserve Access experiences that could flex for SNIPES sneaker drops, Westside Market grocery coupons, and Finalsite student needs without breaking consistency.
By building modular components and reusable UX patterns, I made it possible for each brand to customize visuals, copy, and incentives while preserving a familiar experience for users. This reduced engineering rework, sped up merchant launches, and allowed product improvements to scale across every partner.
Westside Market
I tailored the core wallet for grocery use by adding sweepstakes, cash-back rewards, and exclusive coupons while keeping the same funding and checkout flows. This let Westside offer store-specific incentives without sacrificing platform consistency.
Westside Market
I tailored the core wallet for grocery use by adding sweepstakes, cash-back rewards, and exclusive coupons while keeping the same funding and checkout flows. This let Westside offer store-specific incentives without sacrificing platform consistency.
Finalsite
We extended the same wallet infrastructure to support Finalsite student users, designing flexible components that accommodated different payment behaviors and branding needs. This proved the system could scale beyond retail while reusing the same underlying UX patterns.
Finalsite
We extended the same wallet infrastructure to support Finalsite student users, designing flexible components that accommodated different payment behaviors and branding needs. This proved the system could scale beyond retail while reusing the same underlying UX patterns.
Defining the Challenge
Defining the Challenge
The core challenge was driving user action: encouraging customers to load cash upfront and follow through with purchases. While users understood the value of rewards, friction in the funding flow and unclear incentives often caused drop off before checkout.
Our goal was to reduce hesitation by simplifying the load cash experience, clearly communicating the benefits, and designing moments that motivate users to act. This meant creating a seamless path from discovery to funding to purchase, while balancing speed, trust, and reward visibility.
To guide our approach, we centered on two key questions:
The core challenge was driving user action: encouraging customers to load cash upfront and follow through with purchases. While users understood the value of rewards, friction in the funding flow and unclear incentives often caused drop off before checkout.
Our goal was to reduce hesitation by simplifying the load cash experience, clearly communicating the benefits, and designing moments that motivate users to act. This meant creating a seamless path from discovery to funding to purchase, while balancing speed, trust, and reward visibility.
This process shaped a focused roadmap centered on clarity, trust, and speed.
1.
How might we make loading cash feel effortless and worthwhile, so users are more likely to complete their purchase?
1.
How might we make loading cash feel effortless and worthwhile, so users are more likely to complete their purchase?
2.
How can we surface rewards at the right moments to turn intent into action?
2.
How can we position Radius as a leader in the automotive aftermarket by offering a seamless, value-driven experience?
With these priorities defined, we worked closely with SNIPES shoppers and retail staff to understand how people enter, track, and pay for releases. Interviews and drop retros revealed confusion around payment holds, balance usage, and pickup expectations. Rapid sketches and prototypes explored clearer entry states and messaging, while reviewing competitor drop experiences highlighted opportunities to reduce uncertainty and last-minute cart friction.
This process shaped a focused roadmap centered on clarity, trust, and speed.
With these priorities defined, we worked closely with SNIPES shoppers and retail staff to understand how people enter, track, and pay for releases. Interviews and drop retros revealed confusion around payment holds, balance usage, and pickup expectations. Rapid sketches and prototypes explored clearer entry states and messaging, while reviewing competitor drop experiences highlighted opportunities to reduce uncertainty and last-minute cart friction.
This process shaped a focused roadmap centered on clarity, trust, and speed.
Design Sprint
Highlights
Design Sprint Highlights
Driving Wallet Engagement
Our goal was to repeat usage by turning the wallet into the gateway to exclusive products. Funding the wallet and earning rewards wasn’t just payment, it was how customers unlocked wallet exlusives.
Lifetime Rewards
Customers can see the total value they’ve earned over time, reinforcing that keeping funds in the wallet pays off. By highlighting accumulated rewards, the experience shifts from saving money on a single purchase to building long-term value with every interaction.
Exclusive Wallet Features
Reserve Access grants wallet members entry to limited sneaker releases that can only be purchased using stored balance and rewards. This created a consistent reason to load funds ahead of time and return to the app regularly. By tying exclusivity to wallet value, the experience shifted from transactional checkout to ongoing participation.
Driving Wallet Engagement
Our goal was to repeat usage by turning the wallet into the gateway to exclusive products. Funding the wallet and earning rewards wasn’t just payment, it was how customers unlocked wallet exlusives.
Lifetime Rewards
Customers can see the total value they’ve earned over time, reinforcing that keeping funds in the wallet pays off. By highlighting accumulated rewards, the experience shifts from saving money on a single purchase to building long-term value with every interaction.
Exclusive Wallet Features
Reserve Access grants wallet members entry to limited sneaker releases that can only be purchased using stored balance and rewards. This created a consistent reason to load funds ahead of time and return to the app regularly. By tying exclusivity to wallet value, the experience shifted from transactional checkout to ongoing participation.
The Birth of the Accrue Design System
Accrue needed to support many merchant apps, but fully redesigning the wallet for each partner slowed launches and created inconsistencies. I separated fixed behaviors (payments and wallet logic) from flexible elements (branding and messaging) and turned the UI into a configurable system using tokens and modular components.
This allowed Accrue to adapt to each merchant without rebuilding the product, reducing custom work and enabling faster launches
100+ Icons
Accrue
Design System (ADS)
A white labeled design
The future of
customer loyalty
Presenting
Grow LTV and reduce payment costs via
our embeddable stored value wallet.
Earning Rewards
Every funded purchase generates rewards that return to the wallet as spendable value. Users see immediate benefit, creating a habit of loading and paying with balance.
Exclusive Reatures
Members unlock access to limited sneaker drops directly through the wallet. Keeping a balance ready becomes part of preparing for release day, not just paying at checkout.
Lifetime Rewards
The wallet tracks total rewards earned over time, reinforcing long-term value and encouraging continued use instead of one-off purchases.
What Were the Results?
After launching the Accrue wallet, SNIPES shifted purchasing behavior from one-time transactions to repeat participation. Customers began funding balances ahead of releases and returning to the app between drops, increasing both purchase readiness and brand interaction.
The wallet became not just a payment option, but a loyalty engine tied directly to exclusive access.
Increase in customer AOV
45%
Growth in shopper frequency
25%
Customer journeys influenced
36M+
Ready for the Next Case Study?
Read Case Study
Earning Rewards
Every funded purchase generates rewards that return to the wallet as spendable value. Users see immediate benefit, creating a habit of loading and paying with balance.
Exclusive Reatures
Members unlock access to limited sneaker drops directly through the wallet. Keeping a balance ready becomes part of preparing for release day, not just paying at checkout.
Lifetime Rewards
The wallet tracks total rewards earned over time, reinforcing long-term value and encouraging continued use instead of one-off purchases.
What Were the Results?
After launching the Accrue wallet, SNIPES shifted purchasing behavior from one-time transactions to repeat participation. Customers began funding balances ahead of releases and returning to the app between drops, increasing both purchase readiness and brand interaction.
The wallet became not just a payment option, but a loyalty engine tied directly to exclusive access.
Increase in customer AOV
45%
Growth in shopper frequency
25%
Customer journeys influenced
36M+
↑ Back to top
The Birth of the Accrue Design System
The Birth of the Accrue Design System
Accrue needed to support many merchant apps, but fully redesigning the wallet for each partner slowed launches and created inconsistencies. I separated fixed behaviors (payments and wallet logic) from flexible elements (branding and messaging) and turned the UI into a configurable system using tokens and modular components.
This allowed Accrue to adapt to each merchant without rebuilding the product, reducing custom work and enabling faster launches
100+ Icons
100+ Icons
Accrue
Design System (ADS)
A white labeled design
100+ Icons
Accrue
Design System (ADS)
A white labeled design
The future of
customer loyalty
Presenting
The future of
customer loyalty
Presenting
https://matthewlevine.framer.website/
https://matthewlevine.framer.website/