SNIPES
SNIPES
Designing a rewards-first wallet powering Reserve Access and in-store purchases.
Designing a rewards-first wallet powering Reserve Access and in-store purchases.
Introduction: Designing a Scalable White-Labeled Loyalty Platform
Introduction: Designing a Scalable White-Labeled Loyalty Platform
SNIPES partnered with Accrue to reimagine how customers earn rewards and access exclusive drops through a unified wallet experience. Together, we built a rewards-first purchase flow that turns everyday shopping into instant value. Our goal was to unify deposits, in-store purchases, and Reserve Access sneaker drops into a single mobile experience.
As a Product Designer working alongside Accrue, I led end-to-end design across the SNIPES mobile wallet, from funding and checkout to loyalty mechanics and early access to exclusive shoes (Reserve Access). I collaborated closely with product, engineering, and stakeholders to ship scalable patterns that could support high-volume retail while preserving SNIPES’ brand voice. My work focused on simplifying complex payment flows, designing reusable systems, and creating intuitive experiences that drive engagement at scale.
Check Out SNIPESSpotting Hurdles
Spotting Hurdles
Designing the SNIPES wallet with Accrue quickly showed that this was more than a loyalty challenge, it was a scalability challenge. Customers expected fast checkout, instant rewards, and seamless access to exclusive drops, while the platform also needed to support multiple brands with different workflows and business needs.
Working closely with product and engineering, I identified key friction points across funding, checkout, reward clarity, and Reserve Access. Through interviews, flow audits, and competitive analysis, we uncovered where users dropped off and where complexity slowed users down.
Brand Customization
SNIPES required a tailored wallet experience that balanced rewards, Reserve Access drops, and in-store purchases while staying true to their brand. I designed flexible UI patterns that surfaced promotions and sneaker drops in ways that felt native to SNIPES without fragmenting the core experience.
Brand Customization
SNIPES required a tailored wallet experience that balanced rewards, Reserve Access drops, and in-store purchases while staying true to their brand. I designed flexible UI patterns that surfaced promotions and sneaker drops in ways that felt native to SNIPES without fragmenting the core experience.
Retail Integration
Supporting both online and in-store flows introduced complexity around funding, checkout, and fulfillment. I partnered with engineering to streamline these journeys, ensuring deposits, purchases, and pickups felt seamless across channels.
Retail Integration
Supporting both online and in-store flows introduced complexity around funding, checkout, and fulfillment. I partnered with engineering to streamline these journeys, ensuring deposits, purchases, and pickups felt seamless across channels.
Built to Scale
While optimizing for SNIPES, every decision also needed to support future merchants. I focused on reusable components and adaptable layouts that could scale beyond a single brand without sacrificing usability or consistency.
Built to Scale
While optimizing for SNIPES, every decision also needed to support future merchants. I focused on reusable components and adaptable layouts that could scale beyond a single brand without sacrificing usability or consistency.
🎨
We need our branding to feel native in the app—not bolted on.
🎁
Rewards should reflect what our shoppers actually care about.
💡
We need flexibility to run our own promos and spotlight products.
🔁
Loyalty has to drive repeat visits, not just one-time purchases.
🧩
Let us control which features appear for our customers.
🏷
Match the language and actions to how our stores operate.
⏳
The system doesn’t load fast enough.
📋
The admin settings are a nightmare.
📄
Creating quotes are a nightmare
❌
Data in one tab never matches another.
🛞
There never seems to be the right amount of inventory
😮💨
🖥️
I have three tabs open just to check stock.
🏋️
Even basic tasks are harder than they should be.
It takes forever to load anything.
⏱️
❄️
Pages keep crashing or freezing.
📲
It’s impossible to use on my phone.
📼
It looks like something from 2006.
🤕
📚
The menus and layout are overwhelming.
🎨
We need our branding to feel native in the app—not bolted on.
🎁
Rewards should reflect what our shoppers actually care about.
💡
We need flexibility to run our own promos and spotlight products.
🔁
Loyalty has to drive repeat visits, not just one-time purchases.
🧩
Let us control which features appear for our customers.
🏷
Match the language and actions to how our stores operate.
⏳
The system doesn’t load fast enough.
📋
The admin settings are a nightmare.
📄
Creating quotes are a nightmare
❌
Data in one tab never matches another.
🛞
There never seems to be the right amount of inventory
😮💨
🖥️
I have three tabs open just to check stock.
🏋️
Even basic tasks are harder than they should be.
It takes forever to load anything.
⏱️
❄️
Pages keep crashing or freezing.
📲
It’s impossible to use on my phone.
📼
It looks like something from 2006.
🤕
📚
The menus and layout are overwhelming.
🎨
We need our branding to feel native in the app—not bolted on.
🎁
Rewards should reflect what our shoppers actually care about.
💡
We need flexibility to run our own promos and spotlight products.
🔁
Loyalty has to drive repeat visits, not just one-time purchases.
🧩
Let us control which features appear for our customers.
🏷
Match the language and actions to how our stores operate.
⏳
The system doesn’t load fast enough.
📋
The admin settings are a nightmare.
📄
Creating quotes are a nightmare
❌
Data in one tab never matches another.
🛞
There never seems to be the right amount of inventory
😮💨
🖥️
I have three tabs open just to check stock.
🏋️
Even basic tasks are harder than they should be.
It takes forever to load anything.
⏱️
❄️
Pages keep crashing or freezing.
📲
It’s impossible to use on my phone.
📼
It looks like something from 2006.
🤕
📚
The menus and layout are overwhelming.
Starting with Consistency
Accrue operates as a fully white-labeled platform, meaning every merchant controls branding, rewards, and customer flows while sharing the same wallet infrastructure. I designed configurable funding, checkout, and Reserve Access experiences that could flex for SNIPES sneaker drops, Westside Market grocery rewards, and Finalsite workflows without breaking consistency.
By building modular components and reusable UX patterns, I made it possible for each brand to customize visuals, copy, and incentives while preserving a familiar experience for users. This reduced engineering rework, sped up merchant launches, and allowed product improvements to scale across every partner.
Accrue operates as a fully white-labeled platform, meaning every merchant controls branding, rewards, and customer flows while sharing the same wallet infrastructure. I designed configurable funding, checkout, and Reserve Access experiences that could flex for SNIPES sneaker drops, Westside Market grocery rewards, and Finalsite workflows without breaking consistency.
By building modular components and reusable UX patterns, I made it possible for each brand to customize visuals, copy, and incentives while preserving a familiar experience for users. This reduced engineering rework, sped up merchant launches, and allowed product improvements to scale across every partner.
Westside Market
I adapted the core wallet experience for grocery shopping by introducing sweepstakes, cash-back rewards, and future purchase credits—while preserving shared funding and checkout flows. This allowed Westside to run store-specific incentives without breaking platform consistency.
Westside Market
I adapted the core wallet experience for grocery shopping by introducing sweepstakes, cash-back rewards, and future purchase credits—while preserving shared funding and checkout flows. This allowed Westside to run store-specific incentives without breaking platform consistency.
Finalsite
We extended the same wallet infrastructure to support Finalsite’s B2B use case, designing flexible components that accommodated different payment behaviors and branding needs—proving the system could scale beyond retail while reusing the same underlying UX patterns.
Finalsite
We extended the same wallet infrastructure to support Finalsite’s B2B use case, designing flexible components that accommodated different payment behaviors and branding needs—proving the system could scale beyond retail while reusing the same underlying UX patterns.
Defining the Challenge
Defining the Challenge
The core challenge was driving user action: encouraging customers to load cash upfront and follow through with purchases. While users understood the value of rewards, friction in the funding flow and unclear incentives often caused drop off before checkout.
Our goal was to reduce hesitation by simplifying the load cash experience, clearly communicating the benefits, and designing moments that motivate users to act. This meant creating a seamless path from discovery to funding to purchase, while balancing speed, trust, and reward visibility.
To guide our approach, we centered on two key questions:
The core challenge was driving user action: encouraging customers to load cash upfront and follow through with purchases. While users understood the value of rewards, friction in the funding flow and unclear incentives often caused drop off before checkout.
Our goal was to reduce hesitation by simplifying the load cash experience, clearly communicating the benefits, and designing moments that motivate users to act. This meant creating a seamless path from discovery to funding to purchase, while balancing speed, trust, and reward visibility.
To guide our approach, we centered on two key questions:
1.
How might we make loading cash feel effortless and worthwhile, so users are more likely to complete their purchase?
1.
How might we make loading cash feel effortless and worthwhile, so users are more likely to complete their purchase?
2.
How can we surface rewards at the right moments to turn intent into action?
2.
How can we position Radius as a leader in the automotive aftermarket by offering a seamless, value-driven experience?
With these priorities set, we paired stakeholder workshops with user research using tools like Microsoft Clarity to analyze real user behavior. Session recordings and drop off insights helped us identify friction in the load cash and purchase flows, shaping a clear, data informed vision for a more intuitive experience.
With these priorities set, we paired stakeholder workshops with user research using tools like Microsoft Clarity to analyze real user behavior. Session recordings and drop off insights helped us identify friction in the load cash and purchase flows, shaping a clear, data informed vision for a more intuitive experience.
The Birth of the Accrue Design System
To scale a white-labeled wallet across multiple merchant apps, we built the Accrue Design System using atomic design principles and design tokens. Every component, from buttons to entire flows, was made modular and tokenized for color, typography, and spacing. This allowed us to quickly adapt to each partner’s brand while maintaining consistency and reducing engineering overhead. The result: a scalable system that made it easy to plug Accrue into any platform without starting from scratch.
100+ Icons
Accrue
Design System (ADS)
A white labeled design
The future of
customer loyalty
Presenting
Grow LTV and reduce payment costs via
our embeddable stored value wallet.
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Stay tuned for more Accrue!
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The Birth of the Accrue Design System
The Birth of the Accrue Design System
To scale a white-labeled wallet across multiple merchant apps, we built the Accrue Design System using atomic design principles and design tokens. Every component, from buttons to entire flows, was made modular and tokenized for color, typography, and spacing. This allowed us to quickly adapt to each partner’s brand while maintaining consistency and reducing engineering overhead. The result: a scalable system that made it easy to plug Accrue into any platform without starting from scratch.
100+ Icons
100+ Icons
Accrue
Design System (ADS)
A white labeled design
100+ Icons
Accrue
Design System (ADS)
A white labeled design
The future of
customer loyalty
Presenting
The future of
customer loyalty
Presenting
